From the idea to the brand
Professional By Fama was born in 1981, from the idea of two far-sighted entrepreneurs, Stefano Fadda and Dario Capillupo, who wanted to enhance hair care on a professional level. Almost 40 years later, Professional By Fama continues to accompany hairdressing professionals in their daily work, providing them with all the tools and hair products to shape their creative flair.
Professional by Fama Color is an exclusive line of professional permanent oxidation coloring products.
The revolutionary M.A.B. technology lightens, deposits pigments and reflects light in a single treatment, giving hair intense and bright color that won’t fade over time. The Professional by Fama Color formula, in a gel-cream, has low ammonia content and respects the structure of the hair during and after treatment, leaving the hair strong thanks to cosmetic ingredients such as beeswax, coconut oil and castor oil.
120 nuances can create an infinite variety of custom colors: 18 tactical nuances to naturalize, correct and bring out reflections, and 10 super-lightening nuances to lighten up to 4/5 levels and produce an even color and bright blonde.
Alcohol-free gel-cream, with minimum ammonia content. The cream ensures better coverage while the gel maximizes reflection, the oily base is easy to wash out and does not stain the scalp.